CRM or customer relationship management is a system that aims to improve the relationship with existing customer and find new customers. This system can be brought into effect with software which collect, manage and organize customer information to understand and help customer. CRM is not only for big organizations but it can be used for small and mid businesses also. It can be useful for any company who want to serve better service to customer which is required in competitive market.
- Boost customer satisfaction: It is required to retain customer and increase revenue
- Improve company communication
- Optimize company’s marketing effort
- Gain valuable insights